Promotional Playbook for GMs

Welcome to the ScoreStream GM Promotional Playbook! We are excited to have you on board as a General Manager, and we want to ensure you get the most out of ScoreStream.

As a General Manager, you are the leader of your team’s fan base. You care about representing your team and getting as many other fans engaged in the game as you can.

Just stepping up as a GM is plenty, but if you’d like to do more to engage your fans, you’ve come to the right place!  We have already put together tips on getting ready for game day which you can find here. In this post, you’ll find ideas and examples of how to get your local community involved using ScoreStream using other platforms outside of ScoreStream.

Note: If you are not set up as a GM, please email us at We will happily get you set up!

In This Blog Post…

About ScoreStream

ScoreStream brings fan driven scoring of local sports to users in real-time. Our mobile app allows fans, GMs, and partners to post scores, photos, and video and engage in real-time conversations with other fans. Our desktop suite of tools empower GMs to schedule games in advance, create online scoreboard widgets, and monitor/update scores in real time.

This guide will provide you with tips for utilizing and promoting the ScoreStream platform to promote your team and engage with your fellow fans.

back to top

ScoreStream Tools Tutorials

Once you are set up as GM, take a look at our tutorials for step-by-step guides on how ScoreStream works. If you aren’t looking to create a scoreboard for your team’s website, you can leave the widget sections for later.

  • ScoreStream Mobile App: score games, upload photos and videos, post to social media and more.
  • GameManager: find, follow and update games in real-time.
  • GameScheduler: schedule games in advance to display upcoming games on your scoreboards.
  • WidgetCreator: create an online scoreboard widget that pulls in scores for your team(s) in real-time.
  • WidgetManager: manage, edit and update existing scoreboard widgets. When you make a change, the scoreboard widget updates automatically.

    back to top

Promote on ScoreStream

There are a ton of ways to use ScoreStream to interact with your fans, remind them about upcoming games or rallying their team spirit. Check out or full post on tips for Getting ready for Game Day!

back to top

Social Media

There are many ways to help engage more fans through social media. We’ve compiled some tips to help you increase interaction with your followers.

  • Post in the App: ScoreStream is where fans go to post scores and discuss games. You can post in the app within team pages to engage your team’s fans.
  • Post from the App: You can post to Twitter and Facebook direct from the app. See our mobile app tutorial if you need some pointers on using the app. Pre-load your hashtag to accompany every post. Posting to a Team Page you manage on Facebook? We have a guide on how to do that too!
  • Photos and Video: Use our app to make your photos and videos awesome! ScoreStream has photo filters and customizable scoreboard overlays that you can create in the app and publish to your social media sites. Our mobile app tutorial has more information on the photo and video tools.


back to top


  • Follow us and tag @ScoreStream in your updates so we can help share your content.
  • Pre-load your hashtag for all tweets from the ScoreStream app.
  • “@mention” team names, athletes, coaches, etc. This makes it easier for them to retweet / favorite your content.
  • Use our photo and video features to make your photos look great with a score overlay. Attach these to your tweets to rise above the noise.
  • Remind your followers to download the ScoreStream app for real-time scores and to add their own scores.
  • More Examples:
    • Find, share scores and post pics & video with [enter handle] & @ScoreStream. Download the app today!
    • Going to be at the games this HS football season? Post scores by using the free @scorestream app!
    • Download the @ScoreStream app and get in on the action – help score your team’s game! #prepzonehoops

back to top


  • Make sure you’ve liked the ScoreStream page and that we’ve liked you back.
  • Don’t forget that if you’re running a Page (not posting to your personal page) you may need this workaround.
  • Facebook posts may include more information than tweets, so consider posting pre-game previews and post-game recap posts on Facebook.

back to top

Promo Maker

Use the ScoreStream Promo Maker to make your social media posts more appealing. Within any game page, you’ll see the ScoreStream Promo Maker on the right side of the page.

2-trypromomakerClick on it and you will see options for creating your own graphic that you can attach to a Twitter, Facebook or put on your website.


back to top


Write blogs, articles, and other opportunities for write-ups to highlight ScoreStream on big game days.

  • Blog Idea: write up a recap of a game and link to the ScoreStream team page for a complete recap of the game including all scores, posts, and photos/ video sent using ScoreStream.
  • Have a call-to-action to download the ScoreStream app. Reminding fellow fans to enter scores, photos and videos into ScoreStream. We know it’s not easy to make it to every game. Other fans can help you fill in the gaps for the games you don’t make it to.
        • Example: “We need your help covering Team X! Download ScoreStream for realtime high school sports scores, photos, video and more.


back to top

Connect With Us:

back to top

Questions? We’re here to help!

You may also be interested in…

>>Widget Inspiration
>>ScoreStream Tools Tutorials
>>GM Getting Ready for Game Day Tips

ScoreStream Tutorial: Adding a Game Venue

Fans love seeing the game score, photos, and videos from the action. However, one thing ScoreStream has been asked a lot recently is: Where is this game being played?

Now you can tell other fans exactly where the game will be played, so they can come cheer along with you!

Step #1: Login

Login to your ScoreStream account and go to the team page that you’re a GM for.Login-1

Step #2: Go to team page settings

Once you are on your team page, click on the gears on the top right hand corner to get to the team page settings.* You will see a drop down of options populate – click on “Update Team Information”


*If you do not see these gears, you are likely not a GM for this team. If you would like to be a GM, please email

Step #3: Scroll to Game Venues

Scroll down to the Game Venues section in the page settings. There you will be able to see if there have already been venues added for your team. If there have been, verify they are in the correct location, and ensure the sports they show for that location are correct. If they aren’t, edit the current ones or add new ones.

Game Venues 1

Step #4: Add new Game Venues

Have a game venue that’s not on the list? Select “Add Game Venue,” drag the pin to the correct location, then fill in the name and sport information. The more information you can provide for fans, the better!

Venue 2


Still have questions? We’re here to help!

You may also be interested in:

>>Updating a Team Page
>>Getting Ready for Game Day
>>Promotional Playbook for GMs
>>Promotional Playbook for Partners

ScoreStream Tutorial: Getting Ready for Game Day

The most successful General Managers are the ones that act as the best champion and evangelist for their team.  They rally other fans to show their team spirit and chat in games, they provide comprehensive play-by-plays and keep the score accurate and up to date during games they attend.  Here are some tips and examples of things Super GMs are doing on game day!


Before Game Day

Game Time & Location: Is the game time and venue correct? If not, change it! Once you make the change, followers of your team will be notified.

Pre-Game Posts: post in the game the week of to get people excited and keep them in the loop with anything they need to know. Is there a pep really? A spirit night? Parking information? Make sure you utilize ScoreStream as a way to communicate to your team’s fans.

Cheer Battle: did you know you can hit that cheer button as many times as you want? Start cheering for your team and get others to cheer as well!

Game Promotion: use our Promo Maker to create a game match up card. You can tweet it out on your account, your school or team’s account, or even in the game!

On Game Day

Bring the Spirit: rally your team! Get them excited and participating in the game conversation!

Interviews: record a pre-game video, half-time interviewpost game interview or post game wrap up with some of the athletes, coaches or fans.

Score: keep the score updated and encourage other fans to help out.

Play-by-Plays: for all the fans who aren’t able to be there, keep them updated with play-by-play updates or details about interesting plays.

Photos & Videos: everyone loves visuals. Post lots of photos and videos!

Rally Fans: get all the other fans to do all these things too! Find other fans and team advocates who want to contribute to game coverage. Remind them that the best photos and videos may get highlighted on our media partners‘ news websites. Put your team on the map!


You may also be interested in…

>>GM Promotional Playbook