Promotional Playbook for GMs

Welcome to the ScoreStream GM Promotional Playbook! We are excited to have you on board as a General Manager, and we want to ensure you get the most out of ScoreStream.

As a General Manager, you are the leader of your team’s fan base. You care about representing your team and getting as many other fans engaged in the game as you can.

Just stepping up as a GM is plenty, but if you’d like to do more to engage your fans, you’ve come to the right place!  We have already put together tips on getting ready for game day which you can find here. In this post, you’ll find ideas and examples of how to get your local community involved using ScoreStream using other platforms outside of ScoreStream.

Note: If you are not set up as a GM, please email us at We will happily get you set up!

In This Blog Post…

About ScoreStream

ScoreStream brings fan driven scoring of local sports to users in real-time. Our mobile app allows fans, GMs, and partners to post scores, photos, and video and engage in real-time conversations with other fans. Our desktop suite of tools empower GMs to schedule games in advance, create online scoreboard widgets, and monitor/update scores in real time.

This guide will provide you with tips for utilizing and promoting the ScoreStream platform to promote your team and engage with your fellow fans.

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ScoreStream Tools Tutorials

Once you are set up as GM, take a look at our tutorials for step-by-step guides on how ScoreStream works. If you aren’t looking to create a scoreboard for your team’s website, you can leave the widget sections for later.

  • ScoreStream Mobile App: score games, upload photos and videos, post to social media and more.
  • GameManager: find, follow and update games in real-time.
  • GameScheduler: schedule games in advance to display upcoming games on your scoreboards.
  • WidgetCreator: create an online scoreboard widget that pulls in scores for your team(s) in real-time.
  • WidgetManager: manage, edit and update existing scoreboard widgets. When you make a change, the scoreboard widget updates automatically.

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Promote on ScoreStream

There are a ton of ways to use ScoreStream to interact with your fans, remind them about upcoming games or rallying their team spirit. Check out or full post on tips for Getting ready for Game Day!

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Social Media

There are many ways to help engage more fans through social media. We’ve compiled some tips to help you increase interaction with your followers.

  • Post in the App: ScoreStream is where fans go to post scores and discuss games. You can post in the app within team pages to engage your team’s fans.
  • Post from the App: You can post to Twitter and Facebook direct from the app. See our mobile app tutorial if you need some pointers on using the app. Pre-load your hashtag to accompany every post. Posting to a Team Page you manage on Facebook? We have a guide on how to do that too!
  • Photos and Video: Use our app to make your photos and videos awesome! ScoreStream has photo filters and customizable scoreboard overlays that you can create in the app and publish to your social media sites. Our mobile app tutorial has more information on the photo and video tools.


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  • Follow us and tag @ScoreStream in your updates so we can help share your content.
  • Pre-load your hashtag for all tweets from the ScoreStream app.
  • “@mention” team names, athletes, coaches, etc. This makes it easier for them to retweet / favorite your content.
  • Use our photo and video features to make your photos look great with a score overlay. Attach these to your tweets to rise above the noise.
  • Remind your followers to download the ScoreStream app for real-time scores and to add their own scores.
  • More Examples:
    • Find, share scores and post pics & video with [enter handle] & @ScoreStream. Download the app today!
    • Going to be at the games this HS football season? Post scores by using the free @scorestream app!
    • Download the @ScoreStream app and get in on the action – help score your team’s game! #prepzonehoops

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  • Make sure you’ve liked the ScoreStream page and that we’ve liked you back.
  • Don’t forget that if you’re running a Page (not posting to your personal page) you may need this workaround.
  • Facebook posts may include more information than tweets, so consider posting pre-game previews and post-game recap posts on Facebook.

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Promo Maker

Use the ScoreStream Promo Maker to make your social media posts more appealing. Within any game page, you’ll see the ScoreStream Promo Maker on the right side of the page.

graphicmakerexampleClick on it and you will see options for creating your own graphic that you can attach to a Twitter, Facebook or put on your website.


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Write blogs, articles, and other opportunities for write-ups to highlight ScoreStream on big game days.

  • Blog Idea: write up a recap of a game and link to the ScoreStream team page for a complete recap of the game including all scores, posts, and photos/ video sent using ScoreStream.
  • Have a call-to-action to download the ScoreStream app. Reminding fellow fans to enter scores, photos and videos into ScoreStream. We know it’s not easy to make it to every game. Other fans can help you fill in the gaps for the games you don’t make it to.
        • Example: “We need your help covering Team X! Download ScoreStream for realtime high school sports scores, photos, video and more.


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Connect With Us:

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Questions? We’re here to help!

You may also be interested in…

>>Widget Inspiration
>>ScoreStream Tools Tutorials
>>GM Getting Ready for Game Day Tips

ScoreStream Cover

GM Tools- Game Stoppage Status

Have a game that is delay, cancelled, postponed, or any other changes in the game status? Don’t just delete the game, use the Game Manager to change the Game Status! This will keep the game on the game page, but let other fans see what happened.

Here’s how:

Step 1. Go to and open your Game Manager.

Step 2. Ensure the date is correct for the game you want to edit and select that game.

Edit games

Step 3. Select “See Stoppage Status” then select what status the game is now in.

Game Status

Step 4. Follow the steps on giving details about the game status change. Then you’re finished!


Thanks for helping ScoreStream and fans stay up to date with their favorite teams and every game!

ScoreStream Tutorial: Adding a Game Venue

Fans love seeing the game score, photos, and videos from the action. However, one thing ScoreStream has been asked a lot recently is: Where is this game being played?

Now you can tell other fans exactly where the game will be played, so they can come cheer along with you!

Step #1: Login

Login to your ScoreStream account and go to the team page that you’re a GM for.

Login 1

Step #2: Go to team page settings

Once you are on your team page, click on the gears on the top right hand corner to get to the team page settings.* You will see a drop down of options populate – click on “Update Team Information”

Update Team Info

*If you do not see these gears, you are likely not a GM for this team. If you would like to be a GM, please email

Step #3: Scroll to Game Venues

Scroll down to the Game Venues section in the page settings. There you will be able to see if there have already been venues added for your team. If there have been, verify they are in the correct location, and ensure the sports they show for that location are correct. If they aren’t, edit the current ones or add new ones.

Game Venues 1

Step #4: Add new Game Venues

Have a game venue that’s not on the list? Select “Add Game Venue,” drag the pin to the correct location, then fill in the name and sport information. The more information you can provide for fans, the better!

Venue 2

ScoreStream Cover

Posting to a Facebook Page from ScoreStream

Currently Facebook only allows apps to post to a personal Facebook page not a Page owned by that user for all apps except Twitter. Many teams and leagues have requested a way to post to their Facebook Page. Don’t fear, there is a way!

Step 1. Log into your Twitter account. Select your profile on the top right, then select “Settings”.

Twitter Settings

Step 2. Select “Connect to Facebook”. If you already have your account connected to Facebook, you may want to disconnect then reconnect it to configure the settings properly. You will also need to select who has access to see the posts from your Page. “Friends” or “Everyone” is suggested.


Step 3. Select the type of tweets to post on your personal page. Note: These selections are still on your personal page. You will need to select the “Allow posting to one of your pages” below, and select the permissions for the Page as well. You must select the “Post to my Facebook Page” for the tweets through ScoreStream to post on your Page.



Twitter has put together a similar guide to help you with the posting with/to Facebook setup. You can find it here. If you have any other issues, feel free to email us at and we will be happy to help!

Good luck on your season and thanks for using ScoreStream!



Best Photos from Encinitas Summer 7’s

This past weekend the annual Encinitas 7’s Rugby Tournament took place in San Diego. Spanning over twelve different divisions, the Encinitas 7’s Rugby Tournament hosted over 850 athletes from around the state, ranging in ages 10 and all the way up to 18 years of age. Throughout the competition, ScoreStream users maintained live updates of all the game results as well as many amazing photos and videos. We wanted to share a few of the amazing action!



Want to follow high school and club sports in real-time? Download the ScoreStream app for free here: Itunes or Google Play


Have a tournament coming up? We can help you with free, live scoring! Contact us at

ScoreStream Tutorial: Getting Ready for Game Day

The most successful General Managers are the ones that act as the best champion and evangelist for their team.  They rally other fans to show their team spirit and chat in games, they provide comprehensive play-by-plays and keep the score accurate and up to date during games they attend.  Here are some tips and examples of things Super GMs are doing on game day!


Before Game Day

Game Time & Location: Is the game time and venue correct? If not, change it! Once you make the change, followers of your team will be notified.

Pre-Game Posts: post in the game the week of to get people excited and keep them in the loop with anything they need to know. Is there a pep really? A spirit night? Parking information? Make sure you utilize ScoreStream as a way to communicate to your team’s fans.

Cheer Battle: did you know you can hit that cheer button as many times as you want? Start cheering for your team and get others to cheer as well!

Game Promotion: use our Promo Maker to create a game match up card. You can tweet it out on your account, your school or team’s account, or even in the game!

On Game Day

Bring the Spirit: rally your team! Get them excited and participating in the game conversation!

Interviews: record a pre-game video, half-time interviewpost game interview or post game wrap up with some of the athletes, coaches or fans.

Score: keep the score updated and encourage other fans to help out.

Play-by-Plays: for all the fans who aren’t able to be there, keep them updated with play-by-play updates or details about interesting plays.

Photos & Videos: everyone loves visuals. Post lots of photos and videos!

Rally Fans: get all the other fans to do all these things too! Find other fans and team advocates who want to contribute to game coverage. Remind them that the best photos and videos may get highlighted on our media partners‘ news websites. Put your team on the map!


You may also be interested in…

>>GM Promotional Playbook

ScoreStream Tutorial – Update Your Team Page

If you’re a General Manager for your team, you can customize your team page and make it uniquely yours! To get started, follow these simple steps:


STEP #1: Login

Login in at

On the right hand side of your dashboard under “My Teams” is a list of the teams you follow. You should find your team there, go ahead and click on it.

If you do not see your team, type in the team name in the search bar on top where it says “Find your team”



STEP TWO: Go to team page settings

Once you are on your team page, click on the gears on the top right hand corner to get to the team page settings.* You will see a drop down of options populate – click on “Change Pictures”


*Don’t see the gears? First make sure you are logged in. If you still don’t see the gears, you may not be a General Manager for this team yet. Request to be a GM of this team now!


STEP THREE: Change the pictures!

Now you can upload a background photo or change your logo. For the logo, it is best to use a .png format if possible. You can get as creative as you want – see below for some inspiration from other teams!

bishop alemany






You may also be interested in…

>>Getting Ready for Game Day
>>Promotional Playbook

Widget Inspiration

Looking for some inspiration for how to use your scoreboard widgets or photo and video galleries? See below for examples of what some of our rockstar partners are doing!


High School Scoreboards

WMAR example   Chicago Sun Times HS Board



High School Rankings Scoreboard

USA Today-Full Screen


High School Scoreboard + Photo & Video Gallery

cyfalls-full screen


League Scoreboards

Caulfield Lacrosse

SoCal Volleyball Club


College Scoreboards

Chicago Tribune College Board


Pro Scoreboards

Fox5 Example




High School Photo Galleries

USA TOday photo gallery example


Scoreboards on a Mobile App

WFSB Mobile Example


Scoreboards with Sponsorships

You are free to sell advertising on or around any of our widgets and you keep 100% of the revenue generated. Here are some examples:






NCAA Tournament Scoreboards

The NCAA March Basketball Tournament is here! Just copy and paste any of the iframe codes below to get up to the second NCAA tournament scores on your site.

To customize your Fan-Driven Scoreboard Widget, check out our tutorial on Making a Scoreboard Widget.

Men’s Vertical Scoreboard

Men's Vertical Scoreboard Code:

Men’s Banner Scoreboard


Men's Banner Scoreboard Code:

Women’s Vertical Scoreboard

Women's Vertical Scoreboard Code:

Women’s Banner Scoreboard


Women's Banner Scoreboard Code:

Promo Maker

Use our Promo Maker tool to promote the NCAA tournament games!  In minutes, you can create awesome looking game matchup graphics like the one below.  Go straight to the tool, or check out our Promo Maker Tutorial for step by step instructions.

Tweet this graphic out to your followers and remind them to get real-time scores on your site from @ScoreStream and watch the engagement fly.

For more tips on promoting in your market, check out our Promotional Playbook.


ScoreStream’s Top Fan Photos Feb. 14-21st

Every week our users provide amazing photos of their favorite teams! With the playoffs happening in basketball, and many spring sports starting, we wanted to show off some of our favorites! These are just a few of the best high school sports photos from this past weekend.

For more live scores and photos, get in the game on the free ScoreStream app available here: