ScoreStream Promotional Playbook

Welcome to the ScoreStream Promotional Playbook! We are excited to have you on board as our partner and we want to ensure you get the most out of this partnership.

Since all of our data comes from the crowd, we are always looking to get more fans in the stands inputting scores, photos and videos. The more we get, the more you get! Here, you’ll find ideas and examples we’ve collected from some of our awesome partners for ways to get more of your local community involved.

In This Blog Post…


About ScoreStream

ScoreStream crowdsources local sports in real-time.  Our mobile app allows fans and partners to post scores, photos and video and to engage in real-time conversations with other fans.   Our desktop suite of tools empower our partners to schedule games in advance, create online scoreboard widgets and monitor and update scores in real time.

By promoting ScoreStream to fans in your market, you can help generate more, better and faster content for your online, on-air and mobile offerings. This guide will provide you with tips for utilizing and promoting the ScoreStream platform to optimize your content and engage with your audience.

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ScoreStream Tools Tutorials

Getting a ScoreStream Scoreboard on your website is fast and easy. First, create a username at  Make sure to email us your username at so we can grant you permission for all of our tools.  Once you have an account, take a look at our tutorials for step-by-step guides on how ScoreStream works.  Begin with the WidgetCreator tutorial to build your scoreboard.

  • WidgetCreator: create your online scoreboard widget.
  • WidgetManager: manage, edit and update existing scoreboard widgets. When you make a change, the scoreboard widget on your website updates automatically.
  • GameManager: find, follow and update games in real time.
  • GameScheduler: schedule games in advance to display upcoming games on your scoreboards.
  • ScoreStream Mobile App: score games, upload photos and videos, post to social media and more. Your scores will flow straight through to your online scoreboard widget and on-air tickers

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Promotion Tips: Promote Your Scoreboard to Get More Scores

Get fans engaged and get more scores, photos and video!  Promote the ScoreStream mobile app to your audience. The games scored by the fans will be optimized for accuracy by ScoreStream and fed directly to your scoreboard widget in real time.


  • Place your scoreboard widget in a prime location that makes sense for those coming to your website for high school sports scores.
  • You can put a scoreboard widget in as many places as you want. For example, you may want to a run scoreboard on your homepage on Friday nights, as well as on your sports section every day.
  • Have a call-to-action to download the ScoreStream app. Reminding fans to enter scores, photos and videos into ScoreStream will enrich the content on your scoreboard and website.
        • Example: “We need your help covering your favorite teams! Download ScoreStream for realtime high school sports scores, photos, video and more. Check out the ScoreStream mobile app tutorial HERE
        • Example: “We’re teaming up with ScoreStream to provide high school sports scores in real-time. Download the ScoreStream app now and start following your favorite teams. Use the app during football games to follow all the action and join in by posting scores, photos, video and chat with other fans and rivals!”


  • Use blogs, articles, and other feature spaces to highlight ScoreStream on big game days
      • Blog Idea: write up a recap of a game and link to the ScoreStream team page for a complete recap of the game including all scores posts and photos/ video sent using ScoreStream.

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Social Media

There are many ways to help engage more fans through social media. We’ve compiled some tips to help you increase interaction with your followers.

  • Post in the App: ScoreStream is where fans go to post scores and discuss games. You can post in the app within team pages in your market to engage with your community.
    • Example: “Tune in to [enter call letters] at 6:00 PM for a full Friday Night Lights recap including your Katy Tigers!”
    • Click here to see more examples of partners that are doing an awesome job of this!
  • Post from the App: You can post to Twitter and Facebook direct from the app. See our mobile app tutorial if you need some pointers on using the app. Pre-load your hashtag to accompany every post.
  • Photos and Video: Use our app to make your photos and videos awesome! ScoreStream has photo filters and customizable scoreboard overlays that you can create in the app and publish to your social media sites. You can leverage our photo and video walls to find geo-filtered photos and videos from your area and put them on your website, link to social media, etc.  Our mobile app tutorial has more information on the photo and video tools.



  • Follow us and tag @ScoreStream in your updates so we can help share your content.
  • Pre-load your hashtag for all tweets from the ScoreStream app.
  • “@mention” team names, athletes, coaches, etc. This makes it easier for them to retweet / favorite your content.
  • Use our photo and video features to make your photos look great with a score overlay. Attach these to your tweets to rise above the noise.
  • Remind your followers to download the ScoreStream app for real-time scores and to add their own scores:

1-Screen-Shot-2015-08-17-at-8.44.37-AM-300x284  Screen Shot 2015-08-17 at 9.08.25 AM

  • More Examples:
    • Find, share scores and post pics & video with [enter handle] & @ScoreStream. Download the app today!
    • Going to be at the games this HS football season? Help us w/ scores by using the free @scorestream app!
    • Download the @ScoreStream app and get in on the action – help score your team’s game! #prepzonehoops


  • Make sure you’ve liked the ScoreStream page and that we’ve liked you back.
  • When posting content, please tag @ScoreStream so we can help share your posts.
  • Facebook posts may include more information than tweets, so consider posting pre-game previews and post-game recap posts on Facebook.

Promo Maker

Use the ScoreStream Promo Maker to make your social media posts more appealing.  Within any team page, you’ll see the ScoreStream Promo Maker on the right side of the page.
2-trypromomakerClick on it and you will see options for creating your own graphic that you can attach to a Twitter, Facebook or put on your website.


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Email & Email Blasts

Tell your network about us! Sports are realtime, fans want updates realtime, ScoreStream allows you to cover games live, so make sure your viewers know this.

Example 1 (generic): “We’re teaming up with ScoreStream to provide high school sports scores in realtime. Download the ScoreStream app now and start following your favorite teams. Use the app during football games to follow all the action and join in by posting scores, photos, video and chat with other fans and rivals!”

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On-Air Promotion

We can integrate with your on-air graphics solutions like Newsroom Solutions, Chyron, or Vizrt. Please contact us if you are interested in getting this set up.

And check out our 15 second spot – please let us know if you are interested in airing this! CLICK HERE to download.

On-Air Call Out Examples

    • Check out our ScoreStream real-time, high school scoreboard, driven by you the fans! Download the free ScoreStream app now and post live scoring updates right from the stands. Plus, check out live scores from all the games that matter to you, share photos, videos, chat, “cheer” and more. Help make [STATION NAME] your home for real-time high school scores with ScoreStream. Check out for more!
    • Get in the game with ScoreStream’s real-time, high school scoreboard, driven by you the fans! Download the free ScoreStream app and post live scores, photos and video right from the stands.
    • Make your voice heard! Download the free ScoreStream app and post your team’s score to our real-time scoreboard.

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ScoreStream Assets

Questions? We’re here to help!

You may also be interested in…

>>Widget Inspiration
>>Game Coverage Examples
>>ScoreStream Tools Tutorials
>>GM Getting Ready for Game Day Tips

ScoreStream Tutorial – Mobile App

With the ScoreStream mobile app, fans and media can see and post real-time scores, photos, video and more from high school and local sporting events.

apple-logo-black droid-logo-black
Download the App

Once you’ve downloaded the app, open it and create a login by pressing “Sign In.”  If you already have a login through the website, use that login.

If not, Facebook is the easiest option, or you can create a separate ScoreStream account using your email.

app- create login

When you login, it will ask you to add teams from your location. To filter your search you can choose options from the left of your screen. Then just click the teams to add them to your list.


Once you click “Done. Let’s go!”, you will see “Featured Games” showing games in your area.  Once you start following teams, this screen will show recent and upcoming games of the teams you follow first, and then games from other teams in your area.

Now it’s time to start customizing.  Press the menu icon in the top right corner (top left for Andorid) to get started on the main menu page.

app-featured circle


Find & Follow Teams

Following teams allows you to stay up to date on the teams you care about most.  Sure, your team is winning, but what about your rival?

To find teams, press the menu and select “Find Games & Teams”.

Tip:  You can also find games and teams by pressing the search icon on the “Featured Games” page. 


Tips:  Type the most distinct word in a team’s name.  For example, for “St. John Bosco” type “Bosco” rather than “St.”

For common school names like North, South, Central, Washington, Jefferson, etc., type the school name first, followed by the mascot.

Once you find your team, press that team and then press “Follow Team” on the team page.  That team will now appear under “My Teams” on the main menu screen and that team’s recent and upcoming games will appear on the “Featured Games” page.

On a team page, you can see a list of recent and upcoming games, complete with scores, photos and video.  The list of games defaults to all sports, but you can sort by a specific sport by clicking on the icons:

app-findgames sports

Find a Game

Find the game you want on the Team Page and press it.  From the game page, you can see and post scores, photos and video in real-time. Also if you click the “More” icon you can add either of the teams to your list that are playing.

Tip: Support your team by pressing the “Cheer” icon – as many times as you want!

Add a Game

If you can’t find the game you are looking for, you can add it yourself.  From the menu, select “Add a Game”.  Then select the sport, the Home Team and the Away Team.  Enter the appropriate date and time and you’re all set.  The game you added will now appear in “Featured Games” and under the “MY GAMES” heading on the main menu page.

addagame   app-pick sport

app-new game

Post Scores, Photos, Video and Chat

You can create and post scores, commentary, photos and video on ScoreStream.  There are photo tools that allow you to upload an existing photo or video, take a new one, apply filters, add a real-time scoreboard graphic and add commentary and hashtags.  Your posts will always be shared on ScoreStream and can also be shared on Twitter, Facebook, or via text message.  Anyone else can reply to your posts.  In any game, you can scroll to see more posts by others – you can reply or “Cheer” any of these as well!  We’ll take you through how each of these features work.

Post a Score

The game page shows you the real-time score of the game and any posts from other fans.  The scoreboard is interactive.  Just press the score of the team you want to update and a sport-specific template will pop-up.


app-score a game

Use the template to update the score, then press the “x” in the upper right hand corner of the template when you are done.  It’s that simple.

Tip:  If you make a mistake, no worries.  Just press the scoreboard again and enter the correct score.

Note: We rely on you to enter accurate scores.  We compare your score to others in real-time before updating the app and our online scoreboards.  If you enter an inaccurate score, you will see it but no one else will!  The more accurate your scores, the more often others will see them.

When you update a score, be sure to also update the quarter, period or inning by pressing the button between the two scores.

Post a Photo

To post a photo, press the “Camera” on a game page.  Choose the team you’re rooting for, indicate whether you are at the game and then press Continue.


Now take a photo or select one from your gallery!  Your most recent gallery photo will appear in the lower left corner of the camera screen. New photos taken from within the app will save to your gallery and you can post them at any time.

Choose the photo you want to post – the make it look like a pro’s!  You can change the aspect ratio size, apply a filter, and use and best of all, select a scoreboard overlay.

Below the photo, you will see a variety of scoreboard overlay options, complete with teams and up-to-the second scores! You can move the scoreboard around anywhere on the photo.



Then press “Done”.  Now add some smack talk and post-away.  Your post will be seen in the ScoreStream app and on  You can also post to Facebook and Twitter by pressing their icons before you post.


Auto-Score Text Generator: If you choose to post to twitter, ScoreStream will generate the score for you (so you can focus on your smack talk).  As you type, ScoreStream will shrink or grow your score update to fit your available space.   You can also include the Game URL to link back to the game page.  If you do not want this, just hit the X to remove it.

Start typing your update – you will see the Score Text Generator at work while you type:


Add a hashtag: Click on the hashtag (#) icon and load in any hashtags you want to use or you commonly use.  These hashtags will get saved so you can quickly select from your saved hashtags for any post within this game. Simply hit the X next to the hashtag if you want to delete a hashtag from your post.


Tip: the QuickPost feature automatically creates a post that includes just the score of the game. This can post to ScoreStream, Twitter or Facebook and can be sent in via text message. Your ScoreStream account must be linked to your social networks for this feature to work.  To turn on this feature, press “post” then twitter to connect your account.

Post a Video

Ready to go viral?  ScoreStream now supports video!   To post a video, you’ll follow similar steps as photos.  First Click on the Camera icon. The camera defaults to photo, so click on “VIDEO” to switch to video mode.  Hit the camera button and it will start recording.  Hit the camera button again when you are done. The video will save in your gallery.  Just as with photos, take as many videos as you want.  When you’re ready to post, click on the gallery and select the video you want to post.

Tip: videos must be at least 4 seconds long to post and a maximum of 30 seconds.

Once you select a video, you will be taken to an editing page where you can select the start and end time of the video and choose a scoreboard.

As you can see, there’s a lot that you can do within the app and we’ve highlighted a number of those features in this tutorial.  The best way to learn about the app is to start using it – so download it today and feel free to reach out to us if you have any questions.

Conversations & Chat

As you can see, ScoreStream has many options and features when posting.  Just as you will be posting in the app, so will many other fans (and rivals!).  You can reply to any message by hitting reply on any post. This is a great way to engage with other fans, rivals and your community.

Still have questions? We’re here to help! Please contact:


Cal Ripken World Series U12 Live Scoreboard

The Cal Ripken World Series U12 tournament is here! Our friends Tom Peace (@PeaceLacrosse) and (@SFMsportsnet) will be covering the action all week. You can follow the scores here and on the free ScoreStream app!

If you’re a fan at the game, make sure you share pictures on the app for fans who can’t be there!



Want to follow high school and club sports in real-time? Download the ScoreStream app for free here: Itunes or Google Play

ScoreStream Tutorial – WidgetManager: Update Your Widget

WidgetManager allows you to update any of your existing scoreboard widgets at any time.

Want to add or delete teams or sports?  Change colors, add a sponsor name or switch to box scores?  No problem.

Follow the steps below and check out some examples here for inspiration!

STEP ONE: Login and go to WidgetManager

Login to and click on “My Widgets” or go to  There you will see a list of your current widgets, plus a link to create new widgets

Tip:  Don’t see your widgets listed?  Send us a note at and we’ll add them right way.

Tip:  Don’t have an account?  Create one now at, send us your username to and we’ll permission you for WidgetManager and more.


STEP TWO: Choose the widget you want to update

Just click the “Update” button next to the widget you want to update.  This will take you to the “Update Your Widget” page:


STEP THREE:  Edit Your Teams

You will see a list of the current teams in your widget on the right.  Scroll down to see the full list.   Are these the teams you want to cover?  Want to delete teams?  Just scroll through the list, find the school you want to delete, click the “x” to the right.

Want to add teams?  Click on the “Type to Search” tab, apply the relevant filters, start typing the school’s name and the platform will auto-suggest matches.


Tips:  First, be sure to apply your state filter to reduce your auto-suggested options.  Second, start typing the most distinct word in a school’s name.  For “St. John Bosco ”, just start typing “Bosco” rather than “St.”

STEP FOUR: Edit  Sports & Squads

Choose the sports and squads you want to cover.  Squads and sports will be clearly labeled on your board, or go to you can delete sports to make your widget a single sport widget.


STEP FIVE: Edit the look and feel

You can change the look and feel of your widget by experimenting with the customization options.  All of your changes will appear automatically in the Widget Preview feature.


STEP SIX: Finalize & Update to Your Website

When you’ve made the changes you want,  just click the “Update Widget” button.  Any updates to your widget will automatically on appear your site without having to re-deploy the iframe code.


Still have questions? We’re here to help!



California State Games Rugby Scoreboards

It is California State Games time! Follow all of the rugby action live on the scoreboards here.

Boys U18 Competitive

Boys U18 Novice

Girls U18 Competitive

U16 Competitive

U14 Competitive

U14 Novice

U12 Competitive

U12 Novice



Want to follow high school and club sports in real-time? Download the ScoreStream app for free here: Itunes or Google Play

ScoreStream Tutorial – GameScheduler: Schedule Games in Advance

GameScheduler allows you to schedule games in advance that will appear as upcoming games on your Scoreboard Widget.widgetcreator-upcoming schedules

Tip: A game does not need to be scheduled in advance for you to receive a score. ScoreStream auto-creates games when scores are posted  from fans in the stands.

Tip: For major sports like football, you may find that your games have already been scheduled. Before scheduling  games, check your Scoreboard Widget for upcoming games and/or search for games in GameManager. If a game has already been scheduled, you will receive this notification so that duplicates are not created.

game scheduler-game already exists

Make sure you have created a username with ScoreStream so we can give you permission to access the GameScheduler.  If you’ve not already created a Scoreboard Widget, check out WidgetCreator Tutorial.


Login in at

Go to “Tools” and click on “Schedule Games” or go to:

game scheduler-time zonesSTEP TWO: Choose your sport and set the game time

Choose your sport and select the quarters/ halves/ innings from the drop down.

Next, enter Game Time. Be sure to enter the precise date, time and time zone. Be sure the time zone corresponds with where the game is being played. The time will be adjusted on the scoreboard and website to show the correct time based on where the user is viewing it from.

game scheduler-time zone

STEP THREE: Add the teams & squads

Add the Away Team and then the Home Team by simply typing the school names into the respective boxes.

Tips:  Be sure to apply your state filter to reduce your auto-suggested options. Also note that the filter defaults to High School, so adjust this if needed. 

game scheduler-filter expanededPick the squad (e.g. Boys High School Varsity).

Click the “Schedule Game” button and your game will now be scheduled and added to your Scoreboard Widget.

The games you create will also appear below the scheduling fields for ease of reference.

game scheduler-scheduld game

Now that your game is scheduled, head on over to the GameManager tool and get ready to enter scores for the game. If you need a reminder about how to use the GameManager, take a look at our GameManager tutorial.

Remember, you can always score games right from your mobile device if you don’t have access to the GameManager.

Still have questions? We’re here to help!

You may also be interested in:

>>Team Venues
>>Updating a Team Page

ScoreStream Tutorial – GameManager: Score and Manage Games

GameManager is a powerful workflow tool that allows you to find, follow, edit and score games in real time from your desktop.

Make sure you have created a username with ScoreStream and that we’ve given you permission to access the GameManager. If not, email us your username at

If you’ve not already created a Scoreboard Widget, check out the WidgetCreator Tutorial.


Login in at

Go to “Tools” and click on “Manage Games” or go to:

STEP TWO: Search for games

The first thing you want to do is search for the games in your market. On the first page, you will see your filter options. For this example, select “Search by State”.

gameManager-search for games

Set the date to your desired date range and choose the sport. For Game Status: choose “all games”. The results will populate below.

Tip: once you’ve deployed your Scoreboard Widget on your site, you can filter games in GameScheduler by your Scoreboard Widget ID number to see only the games on your widget. 


STEP THREE: Follow and Score Games

From here, you can follow games in real time as well as edit and update scores. You will see that most of scores will be accurate and up to date. If you see a score that needs to be updated, just click on the game, enter the score and click “+Add Score”.


Tip: Be sure to send us your username so that we can give your scores a high confidence rating, effectively overriding the fans in the stands.

All of the scores you see, input and edit on GameManager will flow directly to your online widget, on-air ticker and mobile app if applicable, so you will never have to enter a score more than once!


In case you missed it, check out our GameScheduler tutorial. GameScheduler allows you to schedule games in advance that will appear on your scoreboard as upcoming games.

Still have questions? We’re here to help!

ScoreStream Tutorial – WidgetCreator: Create Your Own Scoreboard

The Scoreboard WidgetCreator allows you to create customized scoreboards for your website that contain real time scores for all the games in your market.

Creating your own ScoreStream Scoreboard Widget is fast and easy. Follow the steps below and check out some examples here for inspiration!

STEP ONE: Create an account

First, create a free account at

Login using your username password.

Click on “My Widgets” or go directly to the WidgetManager at

STEP TWO: Choose the scoreboard layout

You may create either a banner and/or vertical scoreboards. All widgets are responsive and will adjust to fit any allotted space.

Tip:  Banner scoreboard widgets are optimized for a minimum of 70 pixels high, while vertical widgets are optimized for a minimum of 150 pixels wide.

Choose the banner scoreboard widget.

widgetCreator-banner options2STEP THREE: Select Teams

After you choose the banner style, you will be taken to a page to pick your teams. You can pick teams by searching for the school name, searching by state or using the map.


Use the Map to Select Teams: The easiest way to add teams is by clicking on the “Use Map” link under “Select Teams”.


Then drag the pin to the center of your market, expand the radius to your coverage area and click “Add Teams”. Every school in the radius will be automatically added to your scoreboard.


Tip:  You can easily delete schools from the list if, for example, they are not major participants in the sports you want to cover.

OR Manually Enter Teams – To manually enter teams, click on “Type to Search”, apply the relevant filters, start typing the school’s name and the platform will auto-suggest matches.


Tips:  First, be sure to apply your state filter to reduce your auto-suggested options. Second, start typing the most distinct word in a school’s name. For “St. John Bosco ”, just start typing “Bosco” rather than “St.”

 STEP FOUR: Choose Sports & Squads

Choose the sports and squads you want to cover. Squads and sports will be clearly labeled on your board, or you can create multiple boards for different squads, sports or gender.

widgetCreator-squadsSTEP FIVE: Customize the look and feel

You can customize the look and feel of your widget by experimenting with the customization options.

widgetCreator-customizeScroll down to the “Widget Preview” to see how each option changes the look and feel of your widget.

widget gimpedSTEP SIX: Finalize & Add to Your Website

When you’ve found the look you want, just name your widget so you can easily find it again from the WidgetManager. Remember: you can always go back and update your widget at any time if you want to make changes.

widgetCreator-widgetdetails… click the “Make Your Widget” button and then copy and paste your custom iframe code to the desired location(s) on your site.

widgetCreator-html iframe

Next try out the vertical scoreboard creator, which offers even more customization options, such as colors and titles:


Want to make a change?
No problem. Just log in, head back to the WidgetManager, select the widget you want to change and make your changes. Those changes will automatically appear on your site without having to re-deploy the code.

Feel free to create, edit, deploy and test as many widgets as you want. You determine where and when each widget appears on your site. Put them up, take them down or move them around however you see fit.

Still have questions? We’re here to help!
Stars rivals NFL Draft- Crunching the Numbers

Stars! Ratings! Scouting! Representatives!

The sporting world is filled with ranking systems, scouts and reps telling you who the best players are. Rankings given to prep athletes. These rankings are sometimes given as young as junior high and stay with the athlete while they are growing up. While these rankings and opinions change, there is always going to be an end ranking. A star value given to that player after they leave college to pursue their NFL dreams. is well known for their in-depth scouting and analysis of high school and college athletes.  As stated in the article:

For the third straight year, publisher Geoff Ketchum found himself logging the entire NFL Draft, pick by pick, with the purpose of better understanding what’s working and what’s not working as it relates to developing players at the collegiate level.”

Geoff, along with many others, are tracking to see trends, and are bringing an answer to the long asked question: “Do 5-stars get drafted more than 2-stars?” Any sports fan will love to see the results!

Check out the full analysis here!


Want to follow high school sports in real-time? Download the ScoreStream app for free here: Itunes or Google Play


***Cover photo in the article from

USA today Jameis

USA Today ’15 NFL Draft ALL-USA Recaps

In 2012 Andrew Luck and Robert Griffin made noise in the NFL draft on who would go first. After the Colts stayed with the number one pick and took Luck, the Washington Redskins made a blockbuster trade to move up and take Griffin. This marked the last time two quarterbacks were taken in the first two picks, until now!

While there was some conversation on who the top picks would be, the a former American Family Insurance ALL-USA First Team member in Jameis Winston got that honor going to the Tampa Bay Buccaneers! Belonging to the Titans, the second pick was Marcus Mariota. While much remains to be seen from these two players, one thing the 2012 draft taught, this could change the course of the franchise for many years to come!

While Winston may have taken the attention by being selected first overall, the American Family Insurance ALL-USA alumni weren’t finished! Five more alumni were selected in the first round alone!

It’s exciting to see high school stars bloom into top NFL picks and USA Today takes a look at all of the American Family Insurance ALL-USA alumni who were drafted in this 2015 NFL draft! Check out the full list and breakdown here!


Want to follow high school sports in real-time? Download the ScoreStream app for free here: Itunes or Google Play


**Cover photo credit to USA Today.